Emotional Assessment Tool (EAT)

What if we focus on enhancing the emotional experience of customers, rather than just paying attention to what they say?

This is Agape Innovation Unit EAT (Emotional Assessment Tool), an innovation driven by the power of emotional insight. We help brands to understand the deeper, emotional connections their consumers have with them.

Our unique Emotional Assessment Tool (EAT) goes beyond traditional research, revealing the feelings and motivations that drive brand loyalty and perception. With insights derived from focus groups, in-depth interviews, and surveys, we deliver actionable data that transforms how brands connect with their audiences.

After more than six years in market research, we recognized the crucial role emotions play in decision-making, so we developed a tool to identify and understand them better.

The main benefits of connecting emotionally with your audience are:

  • Brand preference
  • Brand loyalty
  • Word-of-mouth recommendations
  • Willingness to pay more for your product/service
  • Participation in loyalty programs
  • Customer retention

Methodology

Our tool can be applied in focus groups, in-depth interviews, and/or surveys, with the information we obtain, we deliver actionable data that transforms how brands connect with their audiences.

Lets take the journey beyond words!

Download case studies  below