This service refers to the process of gathering information from various sources such as surveys, interviews, observations, and secondary data sources. This collected data is crucial for understanding consumer preferences, market trends, and other relevant insights that aid in making informed business decisions. Some of our methodologies are:
Technology Assisted Data Collection like CATI, CAWI and CAPI, online & offline FGDs or IDI’s, telephonic interviews, D2D interviews, Car clinics, CLT’s, IHUT, UX/CX, Mystery Shopping, Opinion Surveys, Online Surveys or Communities.