These are events where consumers evaluate new vehicle models and features in person. These clinics provide automakers with detailed feedback on design, functionality, and overall appeal before launching a product. Participants interact with the vehicles, offering insights on their preferences, likes, and dislikes.
This hands-on evaluation helps manufacturers understand consumer reactions and make necessary adjustments to enhance the product's market readiness. Car Clinics are essential for fine-tuning vehicle designs, ensuring they meet consumer expectations and preferences, ultimately guiding successful product launches.