Home Use Tests, are a method in market research where consumers evaluate products in their own homes. HUTs aim to gather feedback on products in real-world usage scenarios, providing insights into consumer preferences, usage habits, and satisfaction, also the participants receive the product and instructions for use. They then use the product in their homes over a specified period and provide feedback through surveys or interviews. This kind of test offers realistic insights into consumer behavior, preferences, and product performance in natural settings. They can uncover issues that might not arise in controlled environments. Overall, HUTs provide valuable data that complements traditional market research methods by simulating real consumer experiences.