Behind all research stands the biography of the researcher, who speaks from a particular class, racial, cultural, gendered and ethnic community perspective. Qualitative Research is an interpretive naturalistic approach to the world which emphasizes the natural setting of the research participant.

Qualitative methods provide a clear picture and set of precise information to our client, bringing the core insights to build a perfect strategy. Agape Market Research has developed processes and tools in order to optimize results and integrate a perfect business strategy built on valuable insights.


At Agape, we follow robust recruitment practices, where respondents are gathered using trusted, in-country teams, fully screened, and informed in advance, if the client requests about the research topic and objectives. Respondents are also assured as to the confidentiality of the information that they provide.


We recognize that the selection of a capable moderator is vitally important to the success of in depth interviews and focus group. We have a network of, highly experienced and trained moderators, and our aim is to serve the growing need of clients for industry-specific, skilled moderators who can, probe and facilitate as per study specifications.


An in-depth interview is method of analysis, wherein the moderator ensures conversation with the respondents by means of a thoroughly designed discussion guide comprising of open-ended questions. IDIs provide preliminary information that can be further analyzed and used for developing surveys.


Focus Groups are discussions between a group of respondents on a predetermined topic, planned for research purposes. This discussion is directed, supervised and documented by moderators or researchers. FGDs are used for generating information on collective views, disparate views, and the meanings that lie behind the view-points.


At times, highly exclusive research participants, may be hard to reach or lock down for a discussion about a complex topic. This is where Telephonic Depth Interviews come into play. On most occasions, while conducting TDIs, both the study ad the client name is kept confidential to avoid potential research bias.


Mystery shopping exercises evaluate the quality of service provided to the customer, to provide information about client operations, so that the services offered to the customer can be improved. This objective is achieved either by simple observations at point of sale, or by making an enquiry or purchase.


Ethnographic research supports companies in undersyanding the customer in terms of approach, cultural trends, routine factors and how their social framework impacts product selection and usage. Focus groups are often the method of choice, when a companyaims to understand their customers’ impressions and feelings regarding a service or product.


Focus Group Discussions have become the popular choice for contemporary researchers. This methodology has made it possible to acquire qualitative information online, and utilizes technology to make it easy and convenient to share opinions over the Internet.


Online research communities target a group of people –whose participation in activities online expected over an extended period of time. On most occasions participants are exposed to a product and to brand stimuli. Interaction happens with the help of both open-ended, and closed-end questions and activities for respondents to complete.

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