Behind all research stands the biography of the researcher, who speaks from a particular class, racial, cultural, gendered and ethnic community perspective. Qualitative Research is an interpretive naturalistic approach to the world which emphasizes the natural setting of the research participant.

Qualitative methods provide a clear picture and set of precise information to our client, bringing the core insights to build a perfect strategy. Agape Market Research has developed processes and tools in order to optimize results and integrate a perfect business strategy built on valuable insights.